About
Our Story,
Soulzential was born from a trip to Thailand in 2019
While exploring local markets, I found myself drawn to the beautiful colors, textures, and patterns of traditional ponchos, kimonos, and robes. I loved their artistry, but I often found that they didn’t fit quite right or feel practical for everyday life in California.
That experience sparked an idea: What if we could create something inspired by these beautiful textiles, but elevated for modern living? Something comfortable, versatile, and elevated. Something designed for everyone, women, men, and non-binary individuals.
We had the vision, but it couldn’t have come to life without an expert seamstress—my mom.
From the very beginning, Soulzential became more than a clothing brand. It became a family business built on creativity, craftsmanship, and purpose. Together, we work alongside a small team of talented women who help bring each collection to life. Every piece is handcrafted in small batches, making each design truly unique and intentionally made.
Inspired by Japanese aesthetics, Thai craftsmanship, and the laid-back spirit of California, Soulzential creates wearable art designed to be cherished for years to come.
Hi! I’m Mim,
Founder + Creative Director
I’m a Libra, a dog and cat lover, and someone who is deeply passionate about spirituality, self-mastery, and lifelong learning. My Buddhist roots and upbringing in Chiang Mai, Thailand continue to shape both my personal life and creative vision.
My goal with Soulzential is simple: to create high-quality, Japanese and bohemian-inspired clothing that carries the essence of my hometown while celebrating individuality, culture, and self-expression.
Most importantly, Soulzential allows me to support the people I love. Nothing brings me greater joy than knowing my mom gets to spend her days doing what she loves most. Our work provides meaningful opportunities for the women who help make this dream possible.
Thank you for being part of our journey!
MOM (Khun Mae),
Head Seamstress + Team Manager
Meet my mom—the incredible woman behind every Soulzential piece.
A devoted single mom, lifelong maker, and master of seamstress , she loved crafting so much that she studied Fashion Design back in 1995. Her passion only grew over the years as she handmade many of my clothes throughout childhood. While other moms took their kids shopping at the mall, mine took me to fabric stores so I could pick out patterns for my pajamas. Looking back, it’s no surprise Soulzential was destined to happen!
As Head Seamstress and Team Manager, she oversees every stage of production with care and precision. She trains our team, provides guidance and feedback, and ensures that every garment meets our standards of quality and craftsmanship.
A message from the founder:
I'm truly honored that you have chosen to support my passion, as well as the small team of women who handmade our items with love + care from my hometown in Chiangmai, Thailand. As we are evolving, our mission is to create a positive impact on our environment and provide jobs for local families. We aim for integrity and long term sustainability for a better + cleaner future.
Sending you gratitude and good vibes,
Mim Na Chiangmai
